In Singapore, Breast cancer is the leading cause of cancer-related deaths for women, with cervical cancer in 10th place in the same index.

To significantly reduce cancer deaths at a population level, at least 70-75% screening participations for 10 years is needed.

In Singapore, women’s cancer screening participation rate is only 40.3%.

GOOD TOUCH

What if we reframe cancer screening as an act of wellness, emphasizing routine lifestyle exposure, approachable screening experience, and interpersonal relationships to boost participation rates?

  • Year
    2024
    Project Type
    Strategy, Service, Experience
    Location
    n.a.
    Collaborator(s)
    Chaneparambil Sanaya

    Showcased during The Grad Expectations 2024