BUSKINGALE

From weekend pop-up vintage stores to artisan coffees, creative freelancers and streamers... we see an exciting new generation rising up and challenging what 9-5 work looks like, demanding a more flexible, interconnected and dynamic relationship with work. The brief looks for novel ideas that help make money-management better for this wave of creative micro-entrepreneurs who not only care deeply about what they do, but how they do it, and who they do it with.

For this brief, our project focuses on buskers as we believe that they are micro-entrepreneur and fit the description well!

  • Year
    2023
    Project Type
    Strategy, Service, Experience
    Live Client
    GXS
    Collaborator(s)
    Joanna Bertilla
    Kuppanda Richa Mandanna